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Streaming, OTT and product engineering insights

Practical guides, technical perspectives and industry notes from the team building streaming products.

How Long Does It Take to Ship a Feature on Your Streaming Platform?
OTT platforms and appsIndustry Trends

How Long Does It Take to Ship a Feature on Your Streaming Platform?

Custom OTT platform development gives you control of your release cycle. White-label locks you into someone else's. Here's how to measure the difference.

White-Label OTT: Your Roadmap Belongs to Someone Else
Industry TrendsOTT platforms and apps

White-Label OTT: Your Roadmap Belongs to Someone Else

White-label OTT platforms prioritise majority demand over your market. How to spot vendor lock-in before renewal and what to do about it.

Pre-Event Build-Up in Sports Apps
Industry TrendsOTT platforms and apps

Pre-Event Build-Up in Sports Apps

Episode 2 of 6: we opened four sports apps in the hours before a live event. Some build anticipation. Others don't seem to know a match is coming.

Post-Event Engagement in Sports Apps
Industry TrendsOTT platforms and apps

Post-Event Engagement in Sports Apps

Episode 1 of 6: we analyzed four sports apps in the 2 hours after the final whistle. Here's the gap most platforms don't know they have.

Multi-Regional Streaming: A Practical Guide by Evergent & 2Coders
Partnerships

Multi-Regional Streaming: A Practical Guide by Evergent & 2Coders

How broadcasters expand a streaming platform to new regions without rebuilding. A practical guide to RTL, device fragmentation, and localized payments.

White-Label OTT Platform: How It Works and When to Build One
OTT platforms and apps

White-Label OTT Platform: How It Works and When to Build One

A white-label OTT platform gets you to market in weeks, not months. Here's how it works, what to look for, and when it's the right call.

Next.js vs Pure React for Web OTT Platforms
OTT platforms and appsTechnology

Next.js vs Pure React for Web OTT Platforms

Next.js vs React for streaming platforms: which wins on SEO, load speed, and scale? Here's the framework we use after 180+ OTT builds.

Your Streaming Testing Strategy Is Missing the Most Expensive Bugs
Technology

Your Streaming Testing Strategy Is Missing the Most Expensive Bugs

The hero banner had no image. 200K fans saw an error screen. This is the streaming testing model that prevents it.

OTT Trends 2026: FAST, Ad Tiers & Live Sports
Industry Trends

OTT Trends 2026: FAST, Ad Tiers & Live Sports

The major shifts shaping OTT in 2026 — from FAST channels and ad-supported tiers to live sports rights.

Announcing Mux Video Uploader v1.1.3
OTT platforms and appsTechnology

Announcing Mux Video Uploader v1.1.3

Mux Video Uploader v1.1.3: custom titles, searchable asset library, and full security hardening across all 32 endpoints. Update now from WordPress.

IBC 2025 Through the Eyes of 2Coders: OTT Innovation, Gen Z, and What’s Next
Industry Trends

IBC 2025 Through the Eyes of 2Coders: OTT Innovation, Gen Z, and What’s Next

Our IBC 2025 takeaways: Gen Z expectations, AI as a real enabler, low-latency live sports, and where OTT platforms need to invest next.

Top Tips for Attending IBC 2025: Pro Advice From Seasoned Visitors & Exhibitors
Industry Trends

Top Tips for Attending IBC 2025: Pro Advice From Seasoned Visitors & Exhibitors

Heading to IBC 2025 in Amsterdam? Practical tips from the 2Coders team: hall navigation, networking, what to pack, and how to survive all four days.

Bring Better Video to WordPress: The Updated Mux Video Uploader by 2Coders
GuidesTechnology

Bring Better Video to WordPress: The Updated Mux Video Uploader by 2Coders

Mux Video Uploader for WordPress now includes auto-captions in 22 languages, MP4 export, and quality controls. Install and get set up in minutes.

Case Study: Our Successful Integration of Easelive’s Overlays
Case Study

Case Study: Our Successful Integration of Easelive’s Overlays

When live overlays don’t sync, viewers notice and engagement drops. Here’s how we solved those challenges and boosted engagement with Easelive.

Android 16 for Streaming Apps: Key Updates & What Developers Must Know
OTT platforms and appsTechnology

Android 16 for Streaming Apps: Key Updates & What Developers Must Know

Android 16 removes the opt-outs. Edge-to-edge, predictive back, adaptive layouts – all enforced. Here's what it means for OTT app development.

OTT Trends and Predictions for 2025
Industry Trends

OTT Trends and Predictions for 2025

This article covers OTT trends and predictions originally published for 2025. For our latest analysis of where streaming is heading in 2026, see the updated version.

IBC 2024: Innovation, Connections, and Velvet
Industry Trends

IBC 2024: Innovation, Connections, and Velvet

Our highlights from IBC 2024 — our first year exhibiting after a decade as visitors, the connections we made, and what is next for our Velvet platform.

Accelerating Streaming with Mux Video Player and Analytics in Velvet
Partnerships

Accelerating Streaming with Mux Video Player and Analytics in Velvet

In the world of online video delivery, time is everything. The longer it takes to launch a product, the more opportunities are missed.

2Coders and FX Digital: A Unified Solution for Dual-Screen Experiences
Partnerships

2Coders and FX Digital: A Unified Solution for Dual-Screen Experiences

2Coders and FX Digital partner to deliver unified dual-screen experiences, meeting modern viewers demand for connected, second-screen streaming.

2Coders & NPAW: Pre-Integrated Analytics for Faster Streaming Solutions
Partnerships

2Coders & NPAW: Pre-Integrated Analytics for Faster Streaming Solutions

Our partnership with NPAW brings advanced, pre-integrated analytics to 2Coders streaming solutions — for faster, more data-driven video delivery.

How Our Partnership with Synamedia Can Solve Your Streaming Challenges
Partnerships

How Our Partnership with Synamedia Can Solve Your Streaming Challenges

How our partnership with Synamedia helps deliver high-quality, secure, and personalised streaming on any device — solving common OTT delivery challenges.

Meet our team at IBC 2025
Events

Meet our team at IBC 2025

12 - 15 September 2025 RAI, Amsterdam Meet our team at Hall 5 Booth 5.B10 Book a Meeting Contact Us Book a Meeting Contact Us COME FOR THE DEMO, STAY FOR THE IDEAS​ From SDK-powered front ends to inte

Case Study: The Most Interactive Gaming Streaming Platform
Case Study

Case Study: The Most Interactive Gaming Streaming Platform

How a top esports organizer launched an advanced streaming platform with 2Coders, achieving over a 30% increase in fan engagement.

Can Sports Streaming Replace Traditional TV?
OTT platforms and appsTechnology

Can Sports Streaming Replace Traditional TV?

Sports streaming is reshaping how fans watch live events. Can it fully replace traditional TV? We weigh up the shift in media consumption and what is next.

Monetizing content in the OTT industry: Challenges and advantages
OTT platforms and appsTechnology

Monetizing content in the OTT industry: Challenges and advantages

As viewers leave traditional TV for streaming, monetising OTT content brings new opportunities. We break down the key models, challenges, and advantages.

OTT Impact on the Media Industry
OTT platforms and appsTechnology

OTT Impact on the Media Industry

OTT technology has reshaped the media industry, letting brands deliver content directly to viewers. We explore its impact on entertainment and beyond.

2Coders and Evergent partner to power flexible OTT subscription experiences
Partnerships

2Coders and Evergent partner to power flexible OTT subscription experiences

“Our partnership with Evergent marks a fantastic milestone for 2Coders,” said David Santana, the co-founder of 2Coders. “By integrating its advanced monetization solutions into our strategic offering, we can unlock an array of new subscription management and revenue capabilities, enabling us to prov

Advantages of Third-Party Integrations in the OTT Industry
OTT platforms and appsTechnology

Advantages of Third-Party Integrations in the OTT Industry

Third-party integrations let OTT platforms add features faster — personalised content, multi-device delivery, and live or on-demand streaming.

Podcast Sync: Streaming Solutions for Creators
OTT platforms and appsTechnology

Podcast Sync: Streaming Solutions for Creators

Podcast Sync brings streaming solutions to content creators — helping podcasters reach worldwide audiences with custom front-end apps and integrations.

The Video Advantage: Why Your Website Needs Multimedia Appeal
OTT platforms and appsTechnology

The Video Advantage: Why Your Website Needs Multimedia Appeal

Want to make your website more attractive? Are you curious about a simple yet powerful strategy to boost interaction?

Why Personalized Content Delivery Will be One of the Most Important Things in OTT This Year
OTT platforms and appsTechnology

Why Personalized Content Delivery Will be One of the Most Important Things in OTT This Year

Why personalised content delivery is set to be one of the most important OTT trends this year — and how tailored recommendations keep viewers watching.

Driving Enterprise Communication: A Case Study on Our Successful Development of Vbrick's Mobile Video App Solution
Case StudyOTT platforms and appsPartnershipsTechnology

Driving Enterprise Communication: A Case Study on Our Successful Development of Vbrick's Mobile Video App Solution

In today's fast-paced digital landscape, enterprises increasingly rely on video content to engage their employees, customers, and partners. Recognizing the need to empower their users with on-the-go a

Transforming Streaming Experiences: Our Dynamic Partnership with Bitmovin
OTT platforms and appsPartnershipsTechnology

Transforming Streaming Experiences: Our Dynamic Partnership with Bitmovin

Our partnership with Bitmovin helps deliver seamless, high-quality video streaming across every device — transforming the viewing experience at scale.

The Future of Advertising: Maximizing ROI with FAST Channels
OTT platforms and appsTechnology

The Future of Advertising: Maximizing ROI with FAST Channels

FAST channels were the talk of the NAB Show. We explore how free ad-supported streaming TV works and how to maximise ad revenue and ROI with it.

Navigating the Video Landscape: Our Highlights from NAB Show 2023
OTT platforms and appsTechnology

Navigating the Video Landscape: Our Highlights from NAB Show 2023

Our highlights from NAB Show 2023: FAST channels, AI, analytics, streaming consolidation, and what these trends mean for OTT platforms.

Building better TV Apps on Roku: Tips from the pros
OTT platforms and appsTechnology

Building better TV Apps on Roku: Tips from the pros

Are you an aspiring developer looking to create a successful TV app for a Roku device? Look no further!

Advancing Offline Video: Our Partnership with Penthera
OTT platforms and appsPartnershipsTechnology

Advancing Offline Video: Our Partnership with Penthera

Our partnership with Penthera advances offline video, letting viewers download and watch high-quality content anywhere — even without a connection.

The benefits of outsourcing your native app development project
OTT platforms and appsTechnology

The benefits of outsourcing your native app development project

Outsourcing native app development helps businesses stay competitive. We cover the key benefits — cost, speed, and expertise — and how to choose a partner.

OTT Advertising: What are OTT ads and how do they work?
OTT platforms and apps

OTT Advertising: What are OTT ads and how do they work?

A practical guide to OTT advertising: what OTT ads are, the formats available, and how to promote your media content on a streaming platform.

How to Structure a Successful Internship Program for Software Engineers?
Careers

How to Structure a Successful Internship Program for Software Engineers?

How to structure a software engineering internship program that works — from mentoring and real projects to converting interns into great hires.

The Top 10 Resources That Saved My Life as a Business Analyst
Guides

The Top 10 Resources That Saved My Life as a Business Analyst

Ten essential resources every business analyst should know — the tools, books, and communities that help turn data into better business decisions.

5 Things I’ve Learned About Leadership in Tech
Technology

5 Things I’ve Learned About Leadership in Tech

Five lessons on tech leadership — how to guide a team of experts, make tough engineering calls under pressure, and grow as a software leader.

Top 4 Benefits of Agile Methodology in Software & Mobile App Development
Guides

Top 4 Benefits of Agile Methodology in Software & Mobile App Development

After years applying agile across client projects, we share the top four benefits of agile methodology for software and mobile app development.

The Complete Guide to App UX Design Process When Developing a New Mobile App
Technology

The Complete Guide to App UX Design Process When Developing a New Mobile App

In the recent past, the UK Daily Mail reported a ‘record-breaking’ trend as individuals increasingly adopt a mobile lifestyle. 8 hours a day on their mobile apps.

How OTT Platforms have Helped Businesses Thrive in These Top 5 Industries
OTT platforms and apps

How OTT Platforms have Helped Businesses Thrive in These Top 5 Industries

We witnessed advancements in technology in almost every industry after the lockdown. But still, some industries were severely impacted while other industries thrived.

8 Over-The-Top Trends to Watch in 2022
Industry Trends

8 Over-The-Top Trends to Watch in 2022

The OTT industry is blooming. 039 trillion by 2027 .

2Coders Academy in collaboration with SPEGC is officially launched!
Academy

2Coders Academy in collaboration with SPEGC is officially launched!

2Coders Academy launches with SPEGC: our first course teaches native iOS app development with Swift for iPhone and iPad. Here is how the program works.

Responsive vs applications
Technology

Responsive vs applications

Know all the differences between a responsive web, hybrid and native applications